Middle East embraces the Raging Bull

PDS RADIUS BRANDS launches Raging Bull with Debenhams across the Middle East with the Alshaya Group.

Alshaya operates 23 Debenhams stores in leading malls across Kuwait, KSA, UAE, Bahrain, Egypt, Oman and Qatar. Raging Bull, the mens and kids clothing brand founded by ex England rugby captain Phil Vickery MBE has been expanding internationally and worked with Radius on the strategic market entry into the Middle East region.

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Kelly Hoppen CBE appoints PDS Radius Brands for global brand expansion